Pricing Strategy

Lecturer:
Prof. Dr. Yasemin Boztuğ

Teaching Assistant:
Ahmet Samet Ergün, M.A.

Target Audience:
Master M.SC. MEB/MDM/MAN, GLOB, FRS, IECO, WIn, WiPäd I & II

Course Language:
English

Learning Outcome, Competences:
After successful attendance the students should be able to implement the most important determinants of pricing policy and pricing management, as well as to apply selected marketing techniques, marketing strategies, psychological and economic theories for the analysis of optimal pricing strategies. Further, the students learn to investigate the pricing strategy from a B2B and B2C perspective, completed on case studies and caselets.

Content:

• Introduction to pricing strategy
• Value creation
• Market segmentation and pricing structure
• Price adjustment
• Pricing strategy and price level
• Cost and financial analysis

Time and Place:
Lecture (Start: 22.10.2024)
Tuesdays, 12:15 pm – 1:45 pm, 22.10.2024 - 03.12.2024, room: ZHG 007
Thursdays, 12:15 pm – 1:45 pm, 24.10.2024 - 28.11.2024, room: ZHG 006


Tutorial (Start: 30.10.2024)
Wednesdays, 2:15 pm - 3:45 pm, 30.10.2024 - 05.12.2024, room: ZHG 003

On Thursday, December 05, 2024, there will be a tutorial in ZHG 006 from 12:15 pm - 1:45 pm.

Examination:
Written exam (60 Minutes) - 6 Credits

• Wednesday, 17.12.2024, 12:15 pm - 1:15 pm, room: ZHG 105
  Starting with winter term 24/25, the written exam will span 60 minutes.