We help in shaping the future of marketing: Are you looking for a flexible degree that aligns with your interests or a broad education in business administration? Our Master in Management with "Flexi-Focus" is just right for you! Please do not hesitate to contact us. Chair of Marketing and Innovation Management Office hours: By appointment
CHAIR OF MARKETING AND INNOVATION MANAGEMENT
How can we utilize new technological knowledge to develop innovative products and services that meet the demands of markets and society?
And how does marketing change when companies no longer (only) operate in physical but virtual realities?
What is the role of marketing in a world where customers increasingly interact with chatbots or avatars instead of humans?
Through our teaching we enable students to answer such questions. With our research we support managers in making decisions for sustainable business practices and responsible innovations.
Get to know our team and learn more about courses, theses, projects and much more.
NEWS
Responsible Innovation Summit
New Journal Publication on the Resilience–Efficiency Trade-off in Supply Chains
New Top Publication on Brand Engagement
Participation in the Annual Conference of the European Marketing Academy
New Publication in European Journal of Marketing
Successful Dissertation Defense at the Chair of Marketing and Innovation Management
Kick-off for the practice project on resilience and efficiency in retail grocery
New Journal Publication on Voice Assistant Design
OUR TEAM
Discover the future of marketing
Do you have any questions?
Faculty of Business and Economics
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Secretary's Office in Room 1.206
37073 Göttingen
Tel. +49 551 39-26546
Fax +49 551 39-26547
innovationsmanagement@wiwi.uni-goettingen.de
12.06.2025
At the RIS, alumni and professors of our faculty discuss how to transform innovation cultures towards more responsibility and sustainability.
04.06.2025
The study by Katharina Berendes, Prof. Maik Hammerschmidt and colleagues examines the trade-off between efficiency and resilience in supply chains.
01.06.2025
Are brand advocates the better customers? The new study by Prof. Maik Hammerschmidt and international colleagues reveals that brand critics purchase more frequently from the brand while brand advocacy substitutes brand purchases.
25.05. - 30.05.2025
Henrietta Batinovic and Prof. Maik Hammerschmidt joined the conference of the renowned European Marketing Academy (EMAC) in Madrid.
15.05.2025
Do artificial agents count for less than humans? The study by Professor Maik Hammerschmidt and colleagues explores the role of consumers' speciesism prejudices for their responses to nun-human sales agents.
28.04.2025
Melanie Schwede successfully defends her dissertation on the conversational design of AI agents.
16.04.2025
Master’s students analyze strategies for enhancing efficiency and resilience in retail supply chains as part of a practice project.
25.03.2025
Melanie Schwede and Prof. Hammerschmidt, together with Prof. Morana (Saarland University), publish an article about voice assistants in the Journal of Service Management.
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