Chair of Marketing and Consumer Behavior

Teaching

General information

Final papers
Recognition of academic achievements
References for writing academic papers - German (PDF)

Teaching
Type Language Credits Summer
Term 24 		Winter
Term 24/25 		Summer
Term 25 		Winter
Term 25/26 		Summer
Term 26
Bachelor
Grundlagen der Marktforschung Lecture/
Exercise 		German 6
International Marketing1 Lecture/
Exercise 		English 6 ✔ ✔
Konsumentenverhalten Lecture German 6 ✔ ✔ ✔
Seminar Konsumentenforschung Seminar German 6 ✔ ✔
Wissenschaftliches Arbeiten Exercise German - ✔ ✔
Master
Marktforschung I (digital) Lecture/
Exercise 		German 6 ✔ ✔
Marktforschung II (digital) Lecture/
Exercise 		German 6 ✔ ✔
Marketing Research (NEW) Lecture/
Exercise 		German 6 ✔ ✔ ✔
Advanced Research Methods (NEW) Lecture/
Exercise 		German 6 ✔ ✔
Pricing Strategy Lecture/
Exercise 		English 6 ✔ ✔
Discrete Choice Modeling Lecture English 6 ✔ ✔
Synergiemodul Lecture German 6
Projektstudium2 Project German 18 ✔ ✔ ✔
Research Project (NEW) Project German 12 ✔ ✔
Practice Project (NEW) Project German 12 ✔ ✔ ✔
Seminar Forschungsansätze im Marketing Seminar English3 6 ✔ ✔ ✔
Forschungskolloquium Seminar German4 -5 ✔ ✔ ✔ ✔ ✔

1 The lecture is finished before the christmas holidays.
2 The course is offered every term. The selected semesters above mark when the Chair of Marketing and Consumer Behavior is contributing to it.
3 The term paper may also be written in German.
4 The presentation may also be held in English.
5 Taking part in the Research Colloquium is mandatory within the framework of the Master thesis.


The Teachings Overview represents the current schedule and is provided without any guarantee. Please inform yourselves about the detailed course dates and which courses can be credited to a specific study program through the University Course Catalog.

For further questions please refer to the Service-Center for Students.