Dr. Kristin Jürkenbeck

Research focus:

• Food marketing (consumer preferences)
• Sustainability of food and agricultural products
• Public Health Nutrition
• Consumer behaviour



Research projects:

• BMBF Junior Research Group-FoodPlanet H - Food Environments for Planetary Health: Promoting and Enabling a Healthy, Climate-Friendly and Ecologically Sustainable Diet for All
• Reformulation strategies for organic food (completed)
• Development and testing of a climate label for food in Lower Saxony(completed)
• Participatory development of quality tomatoes for sustainable regional cultivation (acronym: PETRAq+n) (completed)



Selected publications:

• Jürkenbeck, K. & Schulze, M. (2024): Consumer preferences and willingness to pay for apples from agrivoltaics, Journal of Cleaner Production, Doi: 10.1016/j.jclepro.2024.142854.
• Jürkenbeck, K.; Sanchez-Siles, L.; Siegrist, M. (2024): Nutri-Score and Eco-Score: Consumers' trade-offs when facing two sustainability labels, Food Quality and Preference, Doi: 10.1016/j.foodqual.2024.105200.
• Jürkenbeck, K.; von Steimker, F.; Spiller, A. (2024) Consumer's perception of food pairing products with usual, novel and unusual flavour combinations: A segmentation approach, Appetite, Doi: 10.1016/j.appet.2024.107270
• Jürkenbeck, K. (2023) The effect of information among established and new sustainability labelling on consumers’ preference and willingness to pay. Cleaner and Responsible Consumption, Doi: 10.1016/j.clrc.2023.100131